"I witnessed high-ranking officers spending days putting together information needed for a meeting or analysis. Major decisions were being made based on very unorganized and possibly inaccurate data. I was well respected in the organization because I turned days of work into minutes without a lot of red tape."

This simplicity and informality are the keys to Gold Data´s success, as is his ability to cater his products exactly to his clients´ needs, allowing them to give input or keep a more hands-off position.

" I build very complicated and large-scale applications for a fraction of the cost and pain. I sit with a client for a day or so and grasp their business. It doesn´t take long for me to fully understand their goals and their day-to-day operations. I then go off and build their application. They participate as much or as little as they like.

"Another big reason for my success is that I control costs. I really help a client keep within their comfort zone financially."

He has found so far that other consulting companies just cannot compete. "They cannot and have never been able to keep things simple, meet budgets and deadlines."

"Any business that deals with reoccurring processes or data-intensive tasks will greatly benefit from technology. Click a button and get your answers, use half the staff and free up time to focus on the tasks that you are good at and enjoy."

Keeping his system a step ahead of the changing industries that he serve is an important ongoing issue for Barry and Gold Data, but it´s also the source of his added value.

"I have many dynamic and reusable modules such as shop carts, variable print, customer service, inventory and even an application that interacts with high-end ultrasound machines. But the bottom line is that I build custom applications. I am not selling a system. I am selling my ability to help you with your day."

"I make it easy and affordable for my clients to achieve great things. Many of my clients don´t even ask for quotes any more. They call me and say, `Barry, I need this. How fast can you make it happen.´ They trust me that I will not blow things out of proportion. They have annual budgets set aside for me and they use me as if I am an employee."

"I have been profitable from day one and have never made a cold call yet. My clients refer me to their clients because I make them look good. Once I do some work for you, you won´t want me to leave.

"I have met many individuals at all levels of the technology industry and the more I meet the more confidence I get. Very few can handle such complicated concepts from so many industries at one time. I meet with clients, grasp concepts, design applications, guide programmers, fix code, write code, install and train. Even though I don´t always do it all, I can. I oversee everything from within the trenches and this is what makes me so valuable to a business."